Glossary

Website terms, translated for ownership and growth decisions.

Good decisions are easier when the language is plain. These definitions focus on what each term means for ownership, launch, and growth.

Handoff

Receiving the site files, source code, and practical launch details so you are not locked into a required monthly plan.

Domain

The address people type to reach your website, such as yourbusiness.ca.

DNS

The domain settings that point visitors to the right website host and services.

Responsive Design

A layout that adapts cleanly across phone, tablet, laptop, desktop, and browser zoom levels.

Conversion Path

The page flow that guides a visitor from interest to inquiry, booking, checkout, or call.

On-Page SEO

Search-friendly page titles, headings, descriptions, content structure, links, and technical basics.